The social media network has created a need for strong reputation management on the part of any company that has an Internet presence. The multitudes of platforms that are springing up offer an opportunity for a company to position itself as a highly reliable provider of goods and services. A valuable resource that can greatly enhance reputation management is the feedback from customers, particularly those who are satisfied with services rendered. Companies will actually go out of the way to request reliable opinions.

It may sound funny, but there are companies that are now devoted to reputation enhancement. These consultants will advise on ways to accentuate positive reviews and nullify the negative ones. Some of these companies have the software and apparatus to allow a retail company to capture positive reviews almost immediately. What this means is that a customer who is having a good experience can be encouraged to immediately register the positive reaction by using a device that permits the favorable words to be posted immediately to the website.